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Masters Dog Foods

Privacy Policy

This Privacy Policy sets out how we, Chestnut Bulk Bins Ltd, collect, store and use information about you when you use or interact with our website, and where we otherwise obtain or collect information about you. This Privacy Policy is effective from 1st August 2022.

A photo of a working dog

Masters Dog Foods understands that your privacy is important to you and that you care about how your personal data is used. We respect and value the privacy of all our customers and suppliers and will only collect and use personal data in ways that are described here, and in a way that is consistent with our obligations and your rights under the law.

Contents

  1. Information About Us
  2. What Does This Notice Cover?
  3. What is Personal Data?
  4. What Are My Rights?
  5. What Personal Data Do You Collect?
  6. How Do You Use My Personal Data?
  7. How Long Will You Keep My Personal Data?
  8. How and Where Do You Store or Transfer My Personal Data?
  9. Do You Share My Personal Data?
  10. How Can I Access My Personal Data?
  11. How Do I Contact You?
  12. Changes to this Privacy Notice

1. Information About Us

Chestnut Bulk Bins Ltd trading as Masters Dog Foods, registered in England under company number 10156578, Hilltop Farm, South Kilworth Road, Walcote, Leicestershire, LE17 4LA.

VAT number: GB242 4037 40

Data Protection Officer: Claire Cambers

Email address: sales@mastersdogfoods.co.uk.

Postal Address: Hilltop Farm, South Kilworth Road, Walcote, Leicestershire, LE17 4LA

2. What Does This Notice Cover?

This Privacy Information explains how we use your personal data: How it is collected, how it is held, and how it is processed. It also explains your rights under the law relating to yourpersonal data.

3. What is Personal Data?

Personal data is defined by the General Data Protection Regulation (EU Regulation 2016/679)(the “GDPR”) as ‘any information relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier’.

Personal data is, in simpler terms, any information about you that enables you to be identified. Personal data covers obvious information such as your name and contact details, but it also covers less obvious information such as identification numbers, electronic locationdata, and other online identifiers.

The personal data that we use is set out in Part 5, below.

4. What Are My Rights?

Under the GDPR, you have the following rights, which we will always work to uphold:

  • a) The right to be informed about our collection and use of your personal data. This Privacy Notice should tell you everything you need to know, but you can always contact us to find out more or to ask any questions using the details in Part 11.
  • b) The right to access the personal data we hold about you. Part 10 will tell you how to do this.
  • c) The right to have your personal data rectified if any of your personal data held by us is inaccurate or incomplete. Please contact us using the details in Part 11 to find out more.
  • d) The right to be forgotten, i.e. the right to ask us to delete or otherwise dispose of any of your personal data that we have. Please contact us using the details in Part 11 to find out more.
  • e) The right to restrict (i.e. prevent) the processing of your personal data.
  • f) The right to object to us using your personal data for a particular purpose or purposes.
  • g) The right to data portability. This means that, if you have provided personal data tous directly, we are using it with your consent or for the performance of a contract, and that data is processed using automated means, you can ask us for a copy of that personal data to re-use with another service or business in many cases.
  • h) Rights relating to automated decision-making and profiling. We do not use your personal data in this way. (Part 6 explains more about how we use your personal data.)

For more information about our use of your personal data or exercising your rights as outlined above, please contact us using the details provided in Part 11.

Further information about your rights can also be obtained from the Information Commissioner’s Office or your local Citizens Advice Bureau.

If you have any cause for complaint about our use of your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office.

5. What Personal Data Do You Collect?

We may collect some or all of the following personal data this may vary according to your relationship with us:

  • Name;
  • Address;
  • Email address;
  • Telephone number;
  • Business name;
  • Payment information;
  • VAT Number.

Your personal data may be obtained by contacting us. See Part 11 below.

6. How Do You Use My Personal Data?

Under the GDPR, we must always have a lawful basis for using personal data. This may be because the data is necessary for our performance of a contract with you, because you have consented to our use of your personal data, or because it is in our legitimate business interests to use it. Your personal data may be used for one of the following:

  • Providing and managing your account.
  • Supplying our products and services to you. Your personal details are required in orderfor us to enter into a contract with you.
  • Personalising and tailoring our products and services for you.
  • Communicating with you. This may include responding to emails or calls from you.
  • Supplying you with information by email or post that you have opted-in to (you may unsubscribe or opt-out at any time by contacting us via the details provided in Part 11).

With your permission, or where permitted by law, we may also use your personal data for marketing purposes, which may include contacting you by email, post or phone with information, news, and offers on our products or services. You will not be sent any unlawful marketing or spam. We will always work to fully protect your rights and comply with our obligations under the GDPR and the Privacy and Electronic Communications (EC Directive) Regulations 2003, and you will always have the opportunity to opt-out.

7. How Long Will You Keep My Personal Data?

We will not keep your personal data for any longer than is necessary in light of the reason(s) for which it was first collected. Your personal data will therefore be kept for the following periods:

  • Active employees, customers and suppliers for duration of relationship;
  • Inactive employees, customers and suppliers 6 years;
  • Financials 6 years.

8. How and Where Do You Store or Transfer My Personal Data?

We will only store or transfer your personal data in the UK. This means that it will be fully protected under the GDPR. The security of your personal data is essential to us, and to protect your data, we take a number of important measures, including the following:

  • Databases are kept on a secure network;
  • Limited access to the database;
  • Server is in secure location;
  • Back-up in secure location.

9. Do You Share My Personal Data?

We will not share any of your personal data with any third parties for any purpose, subject to one important exception.

In some limited circumstances, we may be legally required to share certain personal data, which might include yours, if we are involved in legal proceedings or complying with legal obligations, a court order, or the instructions of a government authority.

We may sometimes contract with the following third parties to supply services to you on our behalf. These may include payment processing, delivery, and marketing. In some cases, those third parties may require access to some or all of your personal data that we hold.

  • Essenden Chartered Accountants - Payroll Services - Milton Keynes, UK;
  • DHL – Delivery Service – UK;
  • Griffins Logistics – Distribution Service - UK;
  • T10 Interactive Ltd – Website & Digital Marketing - Leicestershire, UK

If any of your personal data is required by a third party, as described above, we will take steps to ensure that your personal data is handled safely, securely, and in accordance with your rights, our obligations, and the third party’s obligations under the law, as described above in Part 8.

10. How Can I Access My Personal Data?

You can ask what personal data we have about you, and can request details and a copy of it (where any such personal data is held). This is known as a “subject access request”. All subject access requests should be made in writing and sent to the email or postal addresses shown in Part 11. To make this as easy as possible for you, a Subject Access Request Form is available for you to use. You do not have to use this form, but it is the easiest way to tell us everything we need to know to respond to your request as quickly as possible.

There is not normally any charge for a subject access request. If your request is ‘manifestly unfounded or excessive’ (for example, if you make repetitive requests) a fee may be charged to cover our administrative costs in responding.

We will respond to your subject access request within 28 days of receiving it. Normally, we would aim to provide a complete response, including a copy of your personal data within that time. In some cases, however, particularly if your request is more complex, more time maybe required up to a maximum of three months from the date we receive your request. You will be kept fully informed of our progress.

11. How Do I Contact You?

To contact us about anything to do with your personal data and data protection, including to make a subject access request, please use the following details for the attention of Masters Dog Foods:

12. Changes to this Privacy Notice

We may change this Privacy Notice from time to time. This may be necessary, for example, if the law changes, or if we change our business in a way that affects personal data protection. Any changes will be made available on our website.

About Cookies

What are cookies?

Cookies are small data files sent by a website’s server to a web browser, processor memory or hard drive and stored there. They can be used for a range of different purposes, such as customising a website for a particular user, helping a user navigate a website, improving that user’s website experience, and storing that user’s preferences and login information.

Essential and non-essential cookies

Cookies can be classified as either ‘essential’ or ‘non-essential’.

Essential cookies: These are cookies that are either:

  • used solely to carry out or facilitate the transmission of communications over a network; or
  • strictly necessary to provide an online service (e.g. our website or a service on our website) which you have requested.

Non-essential cookies: These are any cookies that do not fall within the definition of essential cookies, such as cookies used to analyse your behaviour on a website (‘analytical’ cookies) or cookies used to display advertisements to you (‘advertising’ cookies).

Session and persistent cookies

Cookies can be classified as either ‘session’ or ‘persistent’, depending on how long they last after they are placed on your browser.

Session cookies: Session cookies last for as long as you keep your browser open. They expire when you close your browser.

Persistent cookies: Persistent cookies expire at a fixed point in time or if you manually delete them from your browser, whichever occurs first.

First and third party cookies

Cookies can be classified as ‘first party’ or ‘third party’.

First party cookies: These are cookies placed on your device by our website domain.

Third party cookies: These are cookies placed on your device by third party website domains.

If you require further information about cookies in general, please visit www.allaboutcookies.org.

List of cookies used

We use the following cookies on our website:

Name of CookieEssential or Non-essential?Type of CookieFirst or Third Party?Session or Persistent?Expiry TimePurpose
_gat_gtag_[...]Non-essentialAnalyticalFirst partyPersistent2 yearsUsed to distinguish users.
_gaNon-essentialAnalyticalFirst partyPersistent2 yearsUsed to distinguish users.
_gidNon-essentialAnalyticalFirst partyPersistent24 hoursUsed to distinguish users.
CRAFT_CSRF_TOKENNon-essentialFunctionalFirst partyPersistent12 monthsThis cookie is created by the 'Craft' Content Management System, used to manage this website. This cookie provides protection against Cross-Site Request Forgery attacks (CSRF). A CSRF attack forces a logged-on victim's browser to send a forged HTTP request, including the victim’s session cookie and any other automatically included authentication information, to a vulnerable web application. This allows the attacker to force the victim’s browser to generate requests the vulnerable application thinks are legitimate requests from the victim.
CraftSessionIdNon-essentialAnalyticalFirst partySessionLength of sessionThis cookie is created by the 'Craft' Content Management System, used to manage this website. This cookie anonymously tracks the user's movement around our website to allow us to improve the overall experience.

Essential cookies

These are cookies which are strictly necessary for our website to be able to operate or to provide you with a service on our website which you have requested. We use the following essential cookies on our website:

  • first party session cookies to identify and authenticate you when you log into our website so you do not need to repeatedly enter your login information.
  • first party session security cookies used for detecting repeated failed login attempts.
  • first party session security cookies used to prevent abuse of the login system on our website.
  • third party session multimedia player cookies to play audio and video content on our website.
  • first party session cookies to recognise whether you have accepted the use of cookies on our website.

Legal basis for processing: We process information about you contained in or obtained from essential cookies in our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).
Legitimate interests: ensuring our site functions properly and providing you with online services you have requested.

How to opt out of essential cookies

Most browsers allow you to block all cookies, including essential cookies. Please note, however, that if you block all cookies, parts of our website and its functionality may not work or display properly.

You can delete existing cookies from your browser by clearing your browsing data and ensuring that the option to delete cookies is selected.

For more detailed information on how to accept and reject cookies, including guidance for specific browsers, please see the section below entitled How to accept or reject cookies.

Non-essential cookies

We use the following types of non-essential cookies on our website:

  • Functional cookies
  • Analytical (or performance) cookies
  • Targeting (or advertising) cookies

Functional cookies

These are cookies that are designed for purposes such as enhancing a website’s functionality. These are either not strictly essential for the website or functionality which you have requested to work, or are cookies which serve non-essential purposes in addition to their essential purpose. We use the following functional cookies on our website:

  • first party persistent cookies to provide protection against Cross-Site Request Forgery attacks (CSRF), for administrators who are 'logged in' to our website. These cookies expire after 12 months.

How to opt in or out from functional cookies
See the section below entitled How to accept or reject cookies.

Processing information about you contained in or obtained from functional cookies
Legal basis for processing: we process information about you contained in or obtained from functional cookies in our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation). We will only process such personal information if you have consented to us placing cookies on your computer or device.

Legitimate interests: improving your website experience and providing the website functionality you have requested.

Analytical (or performance) cookies

Analytical (or performance) cookies track and gather data about what a user does on a website. These cookies are not essential for our website or its functionality to work. We use the following analytical cookies on our website:

  • We use Google Analytics cookies on our website. Google Analytics cookies help us understand how you engage and interact with our website, including how you came to our website, which pages you visited, for how long and what you clicked on, your location (based on your IP address).
  • The Google Analytics cookies are persistent cookies. These cookies expire after either 24 hours or 2 years, dependent on the cookie.
  • The information we collect using analytical cookies is collected on an anonymised basis.

More information
Google Analytics cookies are classified as first party cookies as they are set by our website domain, although Google collects and processes information from our use of Google Analytics. To find out more about how Google handles information collected from Google Analytics, see Google Analytics’ privacy policy, which is available here: https://support.google.com/analytics/answer/6004245.

For information on how Google uses data from cookies it uses, please visit www.google.com/policies/privacy/partners/

How to opt in or out from analytical cookies
See the section below entitled How to accept or reject cookies

To opt out of Google Analytics tracking across all websites in general, you can do so here: http://tools.google.com/dlpage/gaoptout.

Processing information about you contained in or obtained from analytical cookies
Legal basis for processing: we process information about you contained in or obtained from analytical cookies in our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).
Legitimate interests: analysing how individuals use our website to help us improve our website and business. For further information on how we use the information gathered from our use of analytical cookies, including profiling, please see the section entitled Our use of automated decision making and profiling in our Privacy Policy.

Third party cookies

Third parties use cookies to analyse your use of our website and/or to display advertisements (including third party advertisements) to you and measure advertisement conversion tracking such as Google AdWords. Third party cookies used in relation to our website include:

  • Google AdWords cookies to track whether you have come to us via an advertisement we have placed on a search engine results page or elsewhere across the internet, such as another website and to record information relating to how you came to us such as your location when you accessed our website, the time of day you visited and the device you were using, and by AdWords tracking or conversion cookies. Google may use different cookies to track how you came to our website depending on what advertisement you clicked on and where.
  • Google remarketing cookies to display advertisements to you about our goods and services across the internet, including on other websites you visit. Google uses cookies to display advertisements to you about our products and services on other websites and locations across the internet based on the fact that you have visited our website. Google may also display other advertisements across the internet to you about third party services using the Google AdSense network, although this is beyond our control. For more information about Google remarketing, click here: https://support.google.com/adwords/answer/2453998?hl=en.
  • Twitter cookies to display our latest 'tweets' to you.
  • YouTube cookies to display embedded multimedia videos and allow you to like, favourite or otherwise share these videos directly from our website.

More information
For information about the cookies Google uses in relation to the above, see the ‘Advertising’ section on the Types of cookies used by Google page in Google’s cookies policy, which is available here: https://www.google.com/policies/technologies/types/.

For information about how Google uses data from cookies for its own purposes, please visit the following link www.google.com/policies/privacy/partners/.

How to opt in or out from third party cookies
See the section below entitled How to accept or reject cookies

Processing information about you contained in or obtained from third party cookies
Legal basis for processing: we process information about you contained in or obtained from third party cookies in our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).
Legitimate interests: the purposes for which we use the third party cookies as described above. For further information on how we use the information gathered from our use of third party cookies, including automated decision making and profiling, please see the section entitled 'Our use of automated decision making and profiling' in our Privacy Policy.

Other technologies

Web beacons

We and any marketing companies we use also embed web beacons on our website. Web beacons are small GIF image files which enable us to track how often you view our adverts or website pages, your location, IP address and browser information. Web beacons are activated whenever you open a marketing email or access a page on our website which contains a web beacon. Web beacons transmit data when you view them but are not capable of accessing any other information on your computer. Web beacons are not stored on your hard drive unless you download a GIF image containing them.

Some (but not all) browsers enable you to restrict the use of web beacons by either preventing them from sending information back to their source (for example, when you choose browser settings that block cookies and trackers), or by not accessing the images containing them (for example, if you select a ‘do not display images (in emails)’ setting in your email server).

How to opt in or out
See the section below entitled How to accept or reject cookies

Legal basis for processing: We process the information we gather from the use of web beacons in our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).

Legitimate interest: Analysing the effectiveness of our Google advertising campaigns. For further information on how we use the information gathered from our use of web beacons, including automated decision making and profiling please see the section entitled 'Our use of automated decision making and profiling' in our Privacy Policy.

How to accept or reject cookies

There are a number of different ways in which you can accept or reject some or all cookies. Some of the main methods of doing so are described below:

You are welcome to block the use of some or all of the cookies we use on our website. However, please be aware that doing so may impair our website and its functionality or may even render some or all of it unusable.

You should also be aware that clearing all cookies from your browser will also delete any cookies that are storing your preferences, for example, whether you have accepted cookies on a website or any cookies that are blocking other cookies.

You can find more detailed information about cookies and adjusting your browser settings by visiting www.allaboutcookies.org.

Accepting or rejecting cookies

Browser settings
You can accept or reject some or all cookies (for example, blocking all third party cookies) by adjusting your browser settings. If you do not know how to do this, the links below set out information about how to change your browser settings for some of the most commonly used web browsers:

Some browsers, such as Chrome and Firefox, allow you to change your settings to browse in ‘incognito’ mode, limiting the amount of data placed on your machine and automatically deleting any persistent cookies placed on your device when you finish your browsing session. There are also many third party applications which you can add to your browser to block or manage cookies.

Existing cookies
To clear cookies that have previously been placed on your browser, you should select the option to clear your browsing history and ensure that the option to delete or clear cookies is included when you do so.

Google Adsettings
You can manage and opt out of personalisation of advertisements by Google by visiting Google’s ad settings page here https://adssettings.google.com/ and by:

  • unticking the button entitled ‘Also use Google Account activity and information to personalize ads on these websites and apps and store that data in your Google Account’; and
  • switching the ‘Ads Personalisation’ setting off (i.e. by ensuring the switch at the top of the page is set to the left/grey and not the right/blue).

Alternatively, you can install a free browser plugin here: https://support.google.com/ads/answer/7395996.

Google Analytics Opt-out Browser Add-on
You can opt out of Google Analytics tracking by installing the browser add-on which is available here: http://tools.google.com/dlpage/gaoptout.

European Interactive Digital Advertising Alliance Tool
You can opt out of Facebook and other companies that participate in the Digital Advertising Alliance in Europe from showing you interest based ads by visiting http://www.youronlinechoices.com, selecting your country, clicking ‘Your Ad Choices’, then locating Facebook (and any other companies you want to block) and selecting the ‘Off’ option.